About us

Karthik Rao

Karthik is Nielsen’s Chief Operating Officer for Nielsen Global Media.


For nearly 100 years, we’ve provided businesses around the world with critical insight into consumer behavior—and Nielsen panels make this possible.

Nielsen Families | TV and Radio Ratings

At Nielsen, we measure what people watch and listen to. Nielsen Families allow us to measure what they watch on TV and listen to on the radio. We take what we learn from Nielsen households to produce TV and radio ratings.

Students and Academics

See how eligible academic institutions and individuals can use collaborative data from Nielsen to add value in education, research, marketing, PR and branding.

About Nielsen

Nielsen Global Media fuels the media industry with the most accurate cross-platform view of what people listen to and watch.