A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
The Champions League: How media rights deals are shaping the global soccer landscape
The UEFA Champions League Final isn't just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.
Eurovision-ary: How performers capture the ears—and moods—of global audiences
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.
Consumer behavior shifts and new experiences are broadening fan engagement
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.
Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Tracking the Evolution of Global TV Viewing
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.