A game changing solution for brand advertising measurement is now available in Japan
The leading global research company*1 Nielsen, today announced the launch of Digital Ad Ratings in Japan through its local office, Nielsen Co., Ltd. (Minato-ku, Tokyo; President and COO Jun Miyamoto). The solution tracks digital campaign reach as an alternative to conventional click-through metric for measuring advertising effectiveness, enabling brand marketers to understand the audience reach for their online campaigns using GRP*2 in a way comparable to TV. This flagship digital campaign measurement is currently available in twelve other markets mainly in North America and Europe, and will be released in Philippines, Thailand, Malaysia and Mexico following Japan.
*1 ESOMAR Industry Report “Global Market Research 2014”
*2 Gross Ratings Points: measurement of the number of people who see a particular TV program/advertisement
Digital Ad Ratings in Japan is launched in cooperation with Facebook, Inc., the world’s largest social networking service. By using Facebook’s 23 million user database as an enormous ‘panel’ and combining the information with Nielsen’s nationally representative online panel, it accurately identifies the digital campaign audience reached by age and gender.
Nielsen Digital Ad Ratings is an ideal solution for brand marketers who want a better understanding of audience reach of their digital campaigns. The solution will bring to the market accountability and comparability for brand marketers, advertising agencies and publishers who have been seeking measurement to better understand the true audience of their digital campaigns across devices.
“With the explosive development of the Internet and greater device options available, online media has become increasingly diversified and fragmented,” said Toshihiro Fukutoku, Managing Director and CEO of Nielsen Co., Ltd. “With dramatic growth of online and mobile users and consequent changes in consumer behaviour, introduction of digital audience measurement is essential for unlocking additional digital ad growth in Japan. Nielsen Digital Ad Ratings is bringing digital advertising accountability that our clients are asking for. We have the privilege of accessing the biggest database ever, thanks to the cooperation of Facebook with its world’s largest user base. This will also be an important metric for video advertising, where we foresee a significant growth in coming years.”
Nielsen Digital Ad Ratings in Japan combines aggregared, anonymous demographic data (age and gender) from Facebook’s 23 million active users with information from Nielsen’s nationally representative panel to ensure the data is accurately adjusted to reflect the true demographics of audience reach of digital campaigns. All results are delivered overnight via a user-friendly online interface, providing clients the ability to quickly assess their campaign results and optimize mid-flight.
For more information Nielsen Digital Ad Ratings, visit www.netratings.co.jp/solution/DigitalAdRatings.html
Nielsen Holdings Plc. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content – video, audio and text – is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
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