Nielsen Kenya

We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.

THE QUEST FOR CONVENIENCE

In today’s hyperconnected world, convenience is the ultimate currency.

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CONNECTED COMMERCE 2018

Understand consumers’ online usage, behavior and habits – and find out about barriers and key drivers of FMCG e-commerce

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LOCAL OFFICE

Nielsen 
14 Riverside Drive, Belgravia 
Building 1st floor 
Nairobi 
+254 20 444 0293/444 0547

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INSIGHTS

Kenya is strategically positioned as the “gateway to east Africa”. Rising GDP per capita indicate increasing consumer incomes. Nielsen’s research indicates that Trendy Aspirants and Progressive Affluents account for 34 percent of Kenya vs. 28 percent across Africa.

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SOLUTIONS

Nielsen Knows People

What do people want? See? Share? Love? Discover how our unique insights can help your business.

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