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Q3 2015 Consumer Confidence Report

Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.

Optimism Runs High in Kenya and Nigeria

Consumer confidence in the second quarter of 2015 increased eight index points in Kenya to 112 and three points in Nigeria to 132—the highest score of the three countries measured in Nielsen’s mobile consumer confidence survey in sub-Saharan Africa.

Q2 2015 Consumer Confidence Report

Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.