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Advertising Hail Mary: The Biggest Super Bowl Spenders

As the debate rages on about the high cost of advertising during the Super Bowl, one thing is certain: big bucks are being spent in attempt to reach the growing audiences and big spenders tuning in on game day, according to Nielsen. With advertisers spending nearly $4 million on a 30-second spot...

Moving On Up: 3Q Industry and Services’ Ad Budgets Rise Globally

Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Industry and Services sector, driven by...

33.3 Million Tune in to Watch Pres. Obama’s State of the Union Address

On Tuesday, Jan. 28, 2014 President Barack Obama delivered his second State of the Union address of his second term in office. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 33,299,172...

An Audio Playbook for the Big Game

By kickoff time on Sunday, football fans and casual observers everywhere will be settling in to watch or listen to what is an unrivaled broadcasting spectacle in American sporting culture. Yet for as widely appealing as the Super Bowl has become, there’s still nothing quite like the connection...

Local Watch: Where You Live and its Impact On Your Choices

Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into...

Man and Mobile Device: New “Besties” and Growing Fonder

Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device. Nationally, more than one-third of homes have tablets, and more than...

Nielsen “Kicks Off” Super Bowl Advertiser Hall of Fame

Super Bowl ads—undoubtedly in a class all their own—are roughly 40 percent more memorable than the average commercial, according to Nielsen TV Brand Effect. This, combined with the Super Bowl’s massive reach and high program engagement that has increased over the past five years, are just...

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...

One Last Listen to the 2013 Holiday Radio Season

By now the holidays may seem like a distant memory: people are watching their waistlines and stuffing decorations into dark basement corners. But that doesn’t mean we’ve heard the last of the 2013 holiday season. So before you start breaking your new resolutions, let’s recap the impact of...