Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
What's Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Africa's Prospects: Macro Environment, Business, Consumer and Retail Outlook Indicators
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
Africa: How To Navigate the Retail Distribution Labyrinth
Africa is on companies’ growth agenda for obvious reasons. Six of the 10 fastest-growing economies in the world are in Africa, it has the world’s greatest proportion of young people, and it has a burgeoning urban population with growing demand for many goods not yet widely available, as well as...
Measuring the Gap Between Housing Aspiration and Affordability
Americans tend to have high expectations when it comes to their homes, and those tendencies are creating an interesting dynamic in the U.S. housing market. In short, this “eyes are bigger than the stomach” scenario has created a significant gap between the homes Americans aspire to purchase and...
Behind the Wheel: Developing Markets Will Drive New and Used Car Sales
From being a symbol of freedom to a way to get from point A to point B, cars capture the heart of millions. In fact, 65 percent of Internet respondents across 60 countries are planning to buy a new or used car in the next two years, according to findings from a recent Nielsen global