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Insights

Global AdView Pulse Lite – Q2 2013

Media | 10-15-2013
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Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 3.5 percent on a year-over-year basis for the January-June periods of 2013 and 2012. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

Regional Trends

Tagged:  GLOBAL ADVERTISING
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Nielsen Global AdView Pulse Lite - Q2 2013

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