X

  • Client Login
  • Kenya
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • About Us

Insights

Optimizing Integrated Multi-Screen Campaigns

Media | 11-18-2013
Email Share

separate addresses by comma

Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.

  • Today, 48 percent of respondents rate integrated multi-screen campaigns as very important.
  • Eighty-eight percent of respondents expect such campaigns to be very important in three years.

And given the increasing importance, market participants say they’ll need to spend more on multi-screen campaigns than they do today.

  • Today, 20 percent of media spend can be attributed to integrated multi-screen campaigns.
  • That is expected to grow to 50 percent by 2016.

But in order to get comfortable with spending more across screens, marketers and agencies are going to look for a few key things before diving in head first:

  • Verification that advertising achieved the desired result (noted by 71% of respondents).
  • Consistent metrics across screens (61%).
  • Verification that advertising was delivered to the right audience (59%).
Tagged:  AUDIENCE MEASUREMENT
Email Share

separate addresses by comma

To download, please provide us with a little information.

Welcome Back! Click below to download.

Request Download
X

Thank you

Click on the link to download the file. If your download doesn't start right away, right click on the link below to "Save As."

ANA-Nielsen-Multi-Screen-Survey-Report-Nov-2013.pdf

Related News

  • Inspiration and Innovation: Mobile Measurement and the “Battle” of the Sexes
  • Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
  • Uncommon Sense: The Appification of TV
  • Uncommon Sense: Making Measurement Work for Programmatic Ad Buying
  • Uncommon Sense: Will There Be an Advertising Singularity?

Related Report

  • Advertising & Audiences: The State of the Media
  • A Look Across Media: The Cross-Platform Report Q3 2013
  • An Era of Growth: The Cross-Platform Report
  • Advertising and Audiences: State of the Media
  • Q2 2013 Cross-Platform Report: Viewing on Demand

Interested in learning more?
Contact Us

Get the Nielsen Newswire Newsletter

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

X

You’re almost done! Please check your email to confirm your subscription.

In the meantime, explore our insights and reports on the latest consumer trends.

X

Something went wrong. If this is your first time subscribing, return to our signup form and try again, or contact us.

Once the form has been submitted successfully, you will receive an email requesting to confirm your subscription.

  • Twitter
  • Facebook
  • LinkedIn
  • aYouTube

Responsibility & Sustainability   |   News Center   |   Careers   |   Privacy Policy   |   Terms of Use   |   Site Map   |   Contact Us
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.