Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.
And given the increasing importance, market participants say they’ll need to spend more on multi-screen campaigns than they do today.
But in order to get comfortable with spending more across screens, marketers and agencies are going to look for a few key things before diving in head first: