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Insights

Nielsen Technology Sentiment Report

FMCG and Retail | 04-23-2014
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It seems like U.S. consumers welcome new or improved technology with open arms just about every day. Options abound, spanning our TVs, computers and appliances. They’re also evolving to become more than just single-service electronics. Coupled with readily-available Internet connectivity, we’re seeing a metamorphosis in how we interact with our devices.

In looking at findings from our annual Technology Behavior Track survey, we come away with three high-level findings:

  • Television is becoming more than a passive watching device as content viewing spans other devices.
  • Households are spending more time online.
  • Consumers are switching providers less.

Life on Wi-Fi

Tagged:  TV
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