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East African Consumer Confidence On The Backfoot

Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 3, 2018 has dropped a steep 10 points, since the previous quarter, to 94, revealing a volatile consumer mindset and underlying uncertainties.

East African Consumer Confidence Continues To Rise

Cautiously optimistic may well be an apt way to describe Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 2, 2018, which has risen two points since the previous quarter to 104.

Africa’s Rebound Demands Bolder Strategies Than Ever Before

Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.

Kenyans Still Confident, But Not As High As Before

‘What goes up must come down’ applies to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2016), which has dropped 11 points from the previous quarter to 109. It should be noted, however, that this is still a positive result, as it is above the 100-point level which...