While Kenya has favourable future prospects and stable consumer confidence, however, the Kenyan shopper is becoming more complex with tighter pockets and trade is getting more complicated. Here’s how one can beat the odds in this environment.
Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 4, 2018 has rebounded by a healthy eight points since the previous quarter to 102.
Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 3, 2018 has dropped a steep 10 points, since the previous quarter, to 94, revealing a volatile consumer mindset and underlying uncertainties.
Cautiously optimistic may well be an apt way to describe Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 2, 2018, which has risen two points since the previous quarter to 104.
In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102.
Reality bites when it comes to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94.
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.