In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102.
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.
The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.
‘What goes up must come down’ applies to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2016), which has dropped 11 points from the previous quarter to 109. It should be noted, however, that this is still a positive result, as it is above the 100-point level which indicates overall optimism within the CCI and is despite the drought situation in the country, which has resulted in rising food prices.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.