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Press Room

Press Room

  • 08-06-2018

    East African Consumer Confidence Continues To Rise

    Cautiously optimistic may well be an apt way to describe Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 2, 2018, which has risen two points since the previous quarter to 104.

  • 05-09-2018

    Latest Consumer Confidence In East Africa Shows Positive Turn

    In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102.

  • 03-12-2018

    Kenyan retailers need a ‘future-focus’ to counter declining consumer confidence

    Reality bites when it comes to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94.

  • 12-05-2017

    Nielsen Expands Global Sports Business by Acquiring Repucom Africa from TransAfrica Media

    Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.

  • 11-28-2017

    Africa’s Rebound Demands Bolder Strategies Than Ever Before

    Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.

  • 11-21-2017

    Global Brands Are Winning the Battle for Consumers' Hearts and Minds

    Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.

  • 05-17-2017

    Shifting Prospects Illuminated In Nielsen’s 4th Africa Prospects Indicator

    The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.

  • 03-15-2017

    Kenyans Still Confident, But Not As High As Before

    ‘What goes up must come down’ applies to Kenya’s latest Nielsen Consumer Confidence Index score (Quarter 4, 2016), which has dropped 11 points from the previous quarter to 109. It should be noted, however, that this is still a positive result, as it is above the 100-point level which indicates overall optimism within the CCI and is despite the drought situation in the country, which has resulted in rising food prices.

  • 08-30-2016

    When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients

    Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.

  • 04-05-2016

    The Dirt on Cleaning: Men Share More of the Load Than You Think

  • 03-01-2016

    Nielsen Promotes Megan Clarken to President of Product Leadership

  • 02-02-2016

    Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe

  • 01-13-2016

    Nielsen Promotes Angela Talton to Chief Diversity Officer

  • 10-12-2015

    Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t

  • 09-28-2015

    Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers; Branded Websites Are the Second-Highest-Rated Form

  • 09-16-2015

    Nielsen Launches World-First Prospects Ranking of Sub-Saharan African Countries

  • 07-27-2015

    Global Consumer Confidence: Optimistic Overall, Europe Rises Despite Escalating Greek Debt Crisis

  • 07-15-2015

    Eric Dale Appointed Nielsen’s New Chief Legal Officer

  • 06-23-2015

    Consumers in Developing Countries are More Likely to be 'Early Adopters' of New Products

  • 06-16-2015

    Nielsen Names Technology Veteran, James Powell, Global Chief Technology Officer

  • 06-11-2015

    Nielsen: Asian-American Buying Power Increased by More than $50 Billion in One Year—Expected to Hit $1 Trillion by 2018

  • 04-29-2015

    More Than Half of Global Consumers Are Willing to Buy Groceries Online

  • 04-27-2015

    Nielsen Listed on DiversityInc’s Top 50 Companies for Diversity for Second Consecutive Year

  • 04-01-2015

    Sixty-Nine Percent of Global Consumers Think That Face-to-Face Interactions are Being Replaced by Electronic Ones

  • 03-04-2015

    Nielsen Acquires Exelate

  • 02-25-2015

    Nielsen: GDP, Population and Governance Data Alone are Not Enough to Predict Brand Success in Africa

  • 08-26-2014

    Global Online Purchase Intentions Have Doubled Since 2011 for E-Books, Toys, Sporting Goods; Online Market for Pet and Baby Supplies, Other Consumable Products Also Growing

  • 06-19-2014

    Global Consumers Embrace the Share Economy

  • 05-19-2014

    Nielsen Launches Demographics for Nielsen Twitter TV Ratings

  • 05-09-2014

    Nielsen & NBCUniversal Team Up for First Three-Screen Pilot Using Nielsen Campaign Ratings & Nielsen’s Groundbreaking Mobile Technology

  • 05-08-2014

    Nielsen Recognized in Gartner’s Vendor Panorama for Trade Promotion Management in Consumer Goods 2014

  • 05-08-2014

    Nielsen Announces 2014 U.S. Breakthrough Innovation Award Winners; General Mills, Anheuser-Busch, Kraft and Kimberly-Clark Among 14 Companies Recognized

  • 04-30-2014

    Global Consumer Confidence Reaches Pre-Recession Levels

  • 04-24-2014

    Nielsen Announces New Beauty Market Agreement with NPD

  • 04-23-2014

    Nielsen Named to DiversityInc’s Top 50 Companies For Diversity List for 2014

  • 04-17-2014

    Nielsen Helps Fortune 1000 Companies Manage Reputation, Drive Business Outcomes

  • 04-15-2014

    Nielsen: 65% of Global Online Consumers Plan to Buy a New or Used Car in the Next Two Years; Online Advertising and Information Most Helpful for Buyers

  • 04-07-2014

    CBS and Nielsen Prove Power of Local Cross-Media Measurement with First-Ever Proof of Concept for Local Television + Radio

  • 04-07-2014

    Syncbak First to Integrate Nielsen Technology to Measure Local Audiences Across Mobile Devices

  • 03-31-2014

    Nielsen and Integral Ad Science Launch Nielsen Online Campaign Ratings Viewability Globally

  • 03-24-2014

    Nielsen Twitter TV Ratings to Expand to Australia

  • 03-17-2014

    Nielsen Releases RADAR March 2014 Network Ratings

  • 03-10-2014

    Radio Increases Year-Over-Year Reach by More Than 1.2 Million, According to March 2014 RADAR Report

  • 02-25-2014

    Nielsen: Global Consumers Highlight Opportunities for Retailers, Brand Marketers and Service Providers to Better Meet Needs of Aging Consumers

  • 02-24-2014

    Nielsen Announces Management Changes

  • 02-12-2014

    Nielsen Announces Strategic Change to Local TV Measurement

  • 02-10-2014

    Nielsen Launches Local Buyer Reach: A Cutting Edge Solution at the Center of What Viewers Watch and Buy

  • 02-03-2014

    Harris Interactive Joins Nielsen

  • 01-29-2014

    Nielsen: Global Consumer Confidence Holds Steady to Close 2013; While Spending Intentions Retreat to Q4 2012 Levels

  • 01-14-2014

    Nielsen Survey: 69% of Global Respondents Believe They Will Achieve Financial Goals, But Only 28% of Those Think Current Planning Efforts Will Be Sufficient

  • 12-22-2013

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  • 12-09-2013

    Nielsen Twitter TV Ratings To Expand Internationally

  • 12-02-2013

    Radio Increases Year-Over-Year Reach By More Than 700,000, According to December 2013 RADAR Report

  • 11-12-2013

    Nielsen Survey: 84 Percent of Global Respondents More Likely to Visit Retailers that Offer a Loyalty Program

  • 11-12-2013

    Nielsen Launches Nielsen Buyer Insights − Precision Marketing Combining the Best of Digital with Consumer Purchasing Behavior Data

  • 11-06-2013

    Industry Veteran Mitch Barns To Be Nielsen’s Next Chief Executive Officer

  • 10-31-2013

    ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically

  • 10-31-2013

    CBS and Nielsen Kick-Start Local Broadcast Cross-Media Measurement With the First-Ever Trial Combining Local Television and Radio Audience Data

  • 10-30-2013

    Nielsen: Consumer Confidence Shows Significant Improvement in U.S., Western Europe; Most Developing World Markets Hold Steady

  • 10-21-2013

    Nielsen and Experian Marketing Services Forge Agreement to Bolster Nielsen Online Campaign Ratings

  • 10-08-2013

    Nielsen: 85% of Global Online Respondents Say Rising Food Prices Will Impact Their Grocery Choices

  • 10-07-2013

    Nielsen Launches ‘Nielsen Twitter TV Ratings’

  • 09-30-2013

    Nielsen Acquires Arbitron

  • 09-17-2013

    Nielsen: Earned Advertising Remains Most Credible Among Consumers; Trust in Owned Advertising on the Rise

  • 09-16-2013

    Nielsen TOPTEN, Company’s First Mobile Consumer App, Launches in the U.S.

  • 08-21-2013

    Nielsen Signs Agreement to Acquire Bowker Business Intelligence and Commerce Solutions Products

  • 08-06-2013

    Nielsen: 50% of Global Consumers Surveyed Willing to Pay More for Goods, Services From Socially Responsible Companies, Up From 2011

  • 08-06-2013

    New Nielsen Research Indicates Two-Way Causal Influence Between Twitter Activity and TV Viewership

  • 07-23-2013

    Global Consumer Confidence Measures at 94 in Q2 2013

  • 07-18-2013

    Nielsen Entertainment & Billboard’s 2013 Mid-Year Music Industry Report

  • 07-08-2013

    Nilesen Joins S&P 500

  • 06-26-2013

    Leading brands and agencies commence UK trials to measure combined TV and online ad performance with Nielsen Cross-Platform Campaign Ratings

  • 06-04-2013

    Nielsen and Syncbak Complete Trial Measuring Viewing on Mobile Devices

  • 06-04-2013

    Nielsen Announces Breakthrough Innovation Winners For 2013

  • 05-14-2013

    ABC Kicks Off First-Ever Nielsen Trial To Measure Ad Campaigns in Mobile Apps

  • 05-01-2013

    Q1 2013 Consumer Confidence Increases in Key Economies Around the World

  • 04-30-2013

    AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign Ratings

  • 04-30-2013

    Nielsen Expands Digital Measurement With Pilot Program for New Content Ratings

  • 04-03-2013

    Nielsen Online Campaign Ratings Expands To Four New Markets Around The Globe

  • 03-20-2013

    New Study Confirms Correlation Between Twitter and TV Ratings

  • 03-06-2013

    Providing Critical Measurement to Growing Medium, Nielsen Launches Mobile In-App Ad Resonance Solution

  • 02-05-2013

    Global Consumer Confidence Measures at 91 in Q4 2012

    Global consumer confidence indexed at 91 in Q4 2012, a one-point decline from Q3 2012, but an increase of two points from Q4 2011, according to consumer confidence findings from Nielsen

  • 01-22-2013

    Global Consumers More Likely to Buy New Products from Familiar Brands

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