Insights

Content Type

Video Convergence: Buying, Selling and Trusting Across Platforms

By Amit Seth, Executive Vice President, Global Media Products, Nielsen, and Dave Morgan, Founder and CEO, Simulmedia The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But...

Expect a Seismic Shift in Video Consumption

By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...