X

  • Client Login
  • Kuwait
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • About
  • Events

Insights

Local Watch: Where You Live and its Impact On Your Choices

Media | 01-29-2014
Email Share

separate addresses by comma

It seems that no matter how busy we get, we still find time to view the content we like. And it will come as no surprise that the time viewers spent viewing across platforms has increased as access to mobile devices and time-shifting has made industry gains. Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives.

And regardless of how we access this content, our collective instinct is to engage with it, and share it with others. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into unique characteristics and trends in local markets. Some of these insights might surprise you, while others will confirm what you’ve suspected all along. Each insight represents an opportunity to make a connection and create a stronger, more engaged community.

In addition to noting trends at a high level, this report takes an even closer look at two markets in particular: Miami and Washington, D.C. It also pays special attention to a handful of key local categories: health care and quick-service restaurants, highlighting the differences and similarities related to each across markets.

Live TV is Still on Top

Tagged:  TV
Email Share

separate addresses by comma

To download, please provide us with a little information.

Welcome Back! Click below to download.

Request Download
X

Thank you

Click on the link to download the file. If your download doesn't start right away, right click on the link below to "Save As."

Where You Live and its Impact on Your Choices

Related Solutions

Related News

Related Reports

Interested in learning more?
Contact Us

Get the Nielsen Newswire Newsletter

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

X

You’re almost done! Please check your email to confirm your subscription.

In the meantime, explore our insights and reports on the latest consumer trends.

X

Something went wrong. If this is your first time subscribing, return to our signup form and try again, or contact us.

Once the form has been submitted successfully, you will receive an email requesting to confirm your subscription.

  • Twitter
  • Facebook
  • LinkedIn
  • YouTube

Responsibility & Sustainability   |   News Center   |   Careers   |   Privacy Policy   |   Terms of Use   |   Site Map   |   Contact Us
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.