Insights

Content Type

Is the Swipe Replacing the Cha-Ching at the Cash Register?

For many, the answer is yes. In fact, one out of every two people around the world say their preferred payment method for daily spending is plastic rather than paper, according to Nielsen’s Global Survey of Saving and Investment Strategies. Collectively, more than half (54%) of respondents from...

Confidence Attitudes in Latin America Run Hot and Cold

At 3,212 feet tall with a plunge of 2,648 feet, Angel Falls in Venezuela isn’t the only part of Latin America with drastic peaks and valleys. Nielsen’s latest Global Survey of Consumer Confidence shows that consumer confidence sentiment also varied widely in the region. Brazil led confidence in...

What’s Empowering the New Digital Consumer?

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...

Asia-Pacific Consumer Confidence Continues to Climb

Around the world, Asia-Pacific was the only region where consumer confidence increased quarter-on-quarter in the fourth quarter of 2013, rising one index point to 105, according to Nielsen’s latest Global Survey of Consumer Confidence. In six of 14 countries measured, consumer confidence...

What Will Entice Consumers to Open Their Wallets in 2014?

By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Being a consumer these days isn’t always easy, especially when the economy and job markets aren’t cooperating with our lifestyles or our bank accounts. And even though global consumer confidence ended 2013 three index...

Audio is Workin’ for the Weekday

If you’re like most Americans, listening to the radio is part of your regular weekly schedule. In fact, 92 percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely

Dancing in the End Zone: Ads and Brands that Won Big for Super Bowl XLVIII

While the entertainment quotient of Super Bowl XLVIII might be in question by some, the fact that the big game remained a pillar of American entertainment can’t be disputed. A large contributing factor in the Super Bowl’s entertainment experience—which many viewers even consider the driving...