Insights

Content Type

Turning Programmers into Radio Baristas

When it comes to radio ratings, programmers are consistently focused on determining which listener group is the most influential. After all, appealing to the audience with the biggest influence is the best way to ensure a high-performing station. The trick, however, is delving beneath the surface...

Convenience is King in Today’s Retail World

Consumers lead busy lives and their time is becoming more limited and fragmented every day. So when it comes to shopping, they may not always be 100 percent focused or fully engaged in the task at hand. So in order to keep up with them, retailers are increasingly finding that they need to innovate...

Emerging Markets at the Intersection of Technology and the Middle Class

Consumers are more connected than ever, and it seems like new technology is emerging almost daily. Over the past decade, innovations have changed consumers’ behaviors and, consequently, retailers’ responses to their needs. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of...

Continual Innovation: The Key to Stand Out and Win in Retail

The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused...