Uncommon Sense: What Public Policy Can Learn From the Private Sector About Motivation
Public policy often involves motivating a large section of the population to modify its behavior toward a more desirable outcome. There are many such situations: for example, discouraging young people from prescription and recreational drug abuse, getting under-banked populations to adopt more...
Middle East/Africa Respondents Remain Prudent in an Uncertain Economy
Consumer confidence in the Middle East/Africa region reported a slight decline in the second quarter, as its index score dropped one point from the previous quarter to a level of 93. Quarter-on-quarter discretionary spending intentions held steady in the region, with marginal improvements for...
A Segmented Look at Consumer Banking Preferences
Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them. In the banking realm,...
The Evolution of Modern Banking
Times are changing, and today’s digital world is having widespread effects on an array of consumer behaviors, including how we handle our finances. Electronics and mobility are key trends for financial institutions to keep track of, but consumers aren’t ready to sever all ties with their local...
Are We Saving Enough to Abandon Rocking Chairs for Bucket Lists When We Retire?
The word “retirement” can invoke very different emotions. Those who are on track to achieve their goals likely view it as the light at the end of the tunnel, while for those who are less prepared, it likely appears as unattainable as a carrot on a stick. As people around the world live longer...
Global Payment Gateways of the Future
Competition for consumers’ wallets is gathering pace as a result of the transformation of the payments ecosystem that is being driven by the introduction and adoption of contactless payment technology, multicurrency cards, changes in regulations, and the advancement of Internet retailing and...
Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising
Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers...
Assessing the Wellbeing of American Communities Through the Lens of Housing
As a major engine of the U.S. economy, the housing market is steadily watched and analyzed as a barometer for the general wellbeing of the country. That’s not surprising, as U.S. consumers spend approximately $2 trillion on their housing needs every year. Housing, however, isn’t just about...
Personal yet Private: Digital Precision is a Win-Win for Marketers and the Mass Affluent
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And for the biggest bang, marketers should seek consumers with the strongest spending power. Fitting this bill, the “mass affluent” are wealthier than the average Joe and control 26 percent...
Dedicating Wealth to Preserve Health
An apple a day keeps the doctor away. But when fruit doesn’t cure what ails you, a solid health and wellness plan might just do the trick. China, which is on pace to produce 37.5 million metric tons of apples in 2013, leads the globe in terms of saving for health-related issues (63%), with the