How To Win In The Wake Of COVID-19 In Morocco
Winning in the wake of COVID-19 in Morocco. A review of what happened and how to win in the future.
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Perspectives: Get The Most Out of Your Marketing Investment
Key takeaways from 250+ Marketing Mix studies in Middle East & Africa
Middle East/Africa Respondents Remain Prudent in an Uncertain Economy
Consumer confidence in the Middle East/Africa region reported a slight decline in the second quarter, as its index score dropped one point from the previous quarter to a level of 93. Quarter-on-quarter discretionary spending intentions held steady in the region, with marginal improvements for...