Insights

Content Type

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. Nearly three out of four Hispanics (72%) already owned smartphones as of Q3 2013, and according to Nielsen’s Digital...

The U.S. Digital Consumer Report

The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. And these changes are contributing to the media revolution and...

What’s Empowering the New Digital Consumer?

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...

Man and Mobile Device: New “Besties” and Growing Fonder

Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device. Nationally, more than one-third of homes have tablets, and more than...