Press Releases
Global Brands Are Winning the Battle for Consumers’ Hearts and Minds
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
The Dirt on Cleaning: Men Share More of the Load Than You Think
Globally, 45% say that housework is either a shared responsibility (28%) or the domain of men (17%) Insights explore the underlying macro-economic forces affecting the homecare industry New York –April 5, 2016 – Dust and stains remain unavoidable adversaries for consumers worldwide. It’s not...
Nielsen Promotes Megan Clarken to President of Product Leadership
New York, NY – March 1, 2016 – Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief...
Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe
Nielsen: Global consumer confidence ends 2015 on subdued note, down two points from third quarter New York – Feb. 2, 2016 – Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Compared...
Nielsen Promotes Angela Talton to Chief Diversity Officer
New York – Jan. 13, 2016 – Nielsen Holdings plc (NYSE: NLSN) announced that Angela Talton has been promoted to chief diversity officer, reporting to CEO Mitch Barns. “Diversity and inclusion are crucial to our growth, strength and ability to innovate. Angela’s vision, leadership and...
Consumer-Goods’ Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t
66% of Global Consumers Say They’re Willing to Pay More for Sustainable Brands—Up 55% From 2014. 73% of Global Millennials Are Willing to Pay Extra for Sustainable Offerings—Up From 50% in 2014 New York – Oct. 12, 2015 – Committing to sustainability might just pay off for consumer brands,...
Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers; Branded Websites Are the Second-Highest-Rated Form
Trust in traditional offline ad formats is still strong—especially among Millennials New York – Sept. 28, 2015 – The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the...
Nielsen Launches World-First Prospects Ranking of Sub-Saharan African Countries
Johannesburg, 16 Sept. 2015 – Global measurement company Nielsen has released its pioneering African Prospects Indicator (APi), which for the first time, provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an...
Global Consumer Confidence: Optimistic Overall, Europe Rises Despite Escalating Greek Debt Crisis
Confidence rose in Europe to an index score of 79, its highest level in five years North American confidence remained optimistic at 101, but declined five points from the first quarter Asia-Pacific confidence held steady at 107, the highest level of all regions New York, NY – July 27, 2015 –...