Press Releases
Nielsen’s Global Consumer Business Reinforces Commitment to Chicago as Site of Global Headquarters
Nielsen’s global consumer business reinforces commitment to Chicago as site of global headquarters.
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Nielsen Announces The First Of Breakthrough Innovations For Saudi Arabia 2019
Nielsen BASES announced the Top Breakthrough Innovations for Saudi Arabia 2019 to recognize and reward diverse innovation strategies for fast-moving consumer goods (FMCG). The recognition celebrates recent product innovations across various categories in the kingdom.
UAE Persons 25-54 Trumpet Radio As A Favorite Pastime Into 2020, Spending Nearly Eight Hours Listening Each Week
Nielsen’s UAE Radio Audience Measurement service’s first quarter 2020 data shows that 7.82 million persons listen to radio weekly. The time spent listening is led by Persons 45-54 who spend 7 hours and 46 minutes listening and Persons 25-34 who spend 7 hours and 44 minutes weekly.
Nielsen Global Connect Appoints Chief Financial Officer
Nielsen Global Connect appoints Chandler Bigelow as CFO.
Nielsen Makes Senior Appointments, Further Builds Out Media Management Team
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
Nielsen Builds Out Management Teams With Two Strategic Hires
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen Global Connect Welcomes Jacqueline Woods As Chief Marketing Officer
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Global Brands Are Winning the Battle for Consumers' Hearts and Minds
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.