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Younger Generations Look For Beneficial Boosters When Buying Food
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Younger Generations Look For Beneficial Boosters When Buying Food

Consumers of all ages are striving to lead healthier lives, and many are doing so by making healthier food choices. More than half of global respondents from every generation say they’re willing to pay a premium for foods with health benefits, but younger respondents lead the way, with 81% of Millennial and 78% of Generation Z respondents indicating a financial commitment to purchasing healthier foods. But while certain health attributes like low sodium and low sugar appeal to older consumers, attributes such as organic, gluten free and high protein appeal more to younger respondents.

To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents. Hear first-hand about the differences that exist in dietary attitudes across age groups.

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