COVID-19: Tracking the impact on media and consumer behavior
In the past year-and-a-half, we have witnessed dramatic shifts in consumer behavior and seen companies nimbly shift gears with varying levels of success.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Data-Driven Marketing is in the Details
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Optimizing the Automotive Path to Purchase
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Cutting Through the Data Fog With Industry Collaboration and Connectivity
Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the challenge of making sense of all of this data and extrapolating meaningful insights to drive performance.
Global Interest in Women’s Sports is On the Rise
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
How to Reach, Engage and Measure Today’s Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.