Solutions

You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we’d love to share them with you.

What’s our secret? We measure how consumers engage with media across TV, online and mobile, while continuously exploring emerging technologies. We’re also measuring how consumers engage with all of these devices together, taking the guesswork out of trying to figure out who and how many people watch your shows and see your commercials across TV and digital media.

In order to stay ahead of the game, we provide an abundance of high-quality data. But don’t let that scare you. We also provide fast, easy access to it, as well as an expert analytic perspective on how to use it best.

You’ll have an all-encompassing view of who’s watching, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across touch points.

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How We Do It

Plan for success with insight into ad spend trends across the key media sectors.

Plan with authority.

Plan for success with insight into ad spend trends across the key media sectors.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

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