Events

E-Category Management Workshop Online

Presenter:Jana Volovika (Category Management Business Consulting Leader for EE)
Location: Online

In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we will implement virtual ONLINE Category Management workshops of the upcoming weeks across the world. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.

This interactive online session with live discussions, Q&A and tests focuses on understanding how to adapt Category Management to omnichannel businesses.

Starting by defining what category management for e-commerce means, by the end of the two-day program you will be able to develop, execute and monitor streamlined processes that are shopper-centric and bears return on investment of your e-commerce channel.

Focus on understanding how to adapt category management to omnichannel businesses.

WHO CAN ATTEND?

Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for e-Category Management knowledge.

WORKSHOP FEE & DETAILS:

960€ + VAT, 2nd Participant from the same company -10%. Group discounts apply.

Duration:

2 days

INCLUSION:

Comprehensive course materials, case studies and individual certificates.

For more information and registration, please contact:

Saulius Stirbys, Sales Effectiveness Leader – Baltics, +370 614 20565

AGENDA

DAY 1: 09:00 – 12:00 & 14:00 – 17:00

  • Why eCatMan?
    • E-commerce trending facts
    • E-commerce challenges
  • Category Management Overview
  • How to Apply eCatMan to e-commerce: 5D Process
  • Define
    • Category potential
    • Capabilities
    • Select partners
    • Align objectives
    • Category definition
    • Category role

DAY 2: 09:00 – 12:00 & 14:00 – 17:00

  • Day 1 Review
  • Discover
    • Shopper targeting
    • Journey map
    • Business performance
    • Opportunities
  • Design
    • Strategies
    • Tactics
  • Develop
    • Tactics alignment
    • Activation plan
    • Scorecard
  • Deliver
    • Activation
    • Scorecard measurement
    • Plan review
  • Q&A

SESSION FACILITATOR

Jana Volovika – Category Management Consulting Leader for East Europe

Jana has more than 10 years of experience in Retail, with expertise starting in store operations, category management to private label development and brand management.

She is specialized in strategy development and execution; shopper and customer insights as well as sustainability and corporate responsibility topics within current retail setup are among her particular interests.

Jana delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and use of Big Data. She leads Nielsen Category Management Consulting for the EE region.