OPTIMIZE IN-STORE TACTICS USING TOOLS & TRICKS BASED ON SHOPPER BEHAVIOR, SHOPPER SEGMENTATION, STORE CLUSTERING & INSIGHTS.
• Plug a shopper-centric framework into your existing CatMan processes
• Get insights on Shopper sub-conscious behavior and implications
• Define a consistent trade strategy addressing deep shopper insights
• Develop tactics to win the battle for shoppers
• Apply the latest findings of neurological research into in-store tactics
• Network with people in the category management domain
Retailers: Category Managers, Buyers, Merchandising Heads, Shopper Marketing, Space and Range Planners and their teams.
Manufacturers/Suppliers/ Distributors: Marketing Management, , Brand Managers, Customer/Trade Marketing Managers, Key Accounts Managers, Category Managers and their teams
Other business: Anyone with the hunger for Category Management knowledge to develop their market strategies
Industries: FMCG, Pharmaceuticals, DYI, etc.
Date & Time: 30 -31st October 2018, 8.30 to 17.00
Venue: Courtyard by Marriott, Rinktines st. 3, Vilnius, Lithuania
Inclusion: Comprehensive course materials, case studies and certificate; Business lunch and refreshments on both days
Fees: 960€ per participant excl VAT, 10% discount for second and following participants from the compan
Registration: Online till October 26th. Registration form
For more information please contact [email protected], +370 614 20565
EVGENIA TRIMMI | Nielsen Category Management Leader Europe
Evgenia has 10 years of consulting and market research experience in the FMCG sector across the broader European region. With deep knowledge and broad experience in analytics, management consulting and strategic planning, she has held a number of commercial and consulting positions.
Having established a strong footprint with major FMCG manufacturers and retailers, she has specialized in pricing and promotional optimization, strategic planning and shopper marketing. She has a passion for marketing management and its applications. Through her training sessions, she delivers an integrated perspective that combines manufacturing, retailing and analytical perspective.
Evgenia delivers a series of training workshops and leads Nielsen Educational initiatives for the European region.