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Today’s Forecast: Millions of Americans Check The Weather Online
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Today’s Forecast: Millions of Americans Check The Weather Online

Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically peak during the hot summer months when Americans travel most. When you add in the 88 million iPhone and Android smartphone users who used a Weather app in June, it’s clear that this frequent subject of small talk can be serious business for digital publishers.

The Weather Channel’s online hub was the top brand among weather sites in June, attracting more than 37 million unique U.S. visitors. Other popular Weather sites and desktop apps during the month included AccuWeather.com (eight million visitors) and WeatherBug (seven million visitors), while the NOAA’s website attracted a fair share of both professional meteorologists and amateur weather buffs across the country.

Overall, visitors spent an average of 24 minutes per person on these sites, and they checked for updates often—11 visits per person on average.

TOP 10 WEATHER WEB BRANDS BY UNIQUE AUDIENCE (U.S. TOTAL)

Rank Website Unique Audience Time Spent per person (hh:mm:ss)
  Weather category 57,443,000 0:23:55
1 Weather Channel Network 37,400,000 0:20:31
2 AccuWeather.com 8,440,000 0:17:08
3 WeatherBug 7,331,000 0:30:21
4 NOAA 6,997,000 0:13:44
5 MSN Weather 5,552,000 0:06:25
6 Weather Underground 4,169,000 0:11:03
7 Weather Central 1,765,000 0:08:29
8 JustWeather.com 535,000 0:08:09
9 World Weather Online 409,000 0:01:19
10 Find Weather 385,000 0:01:05
Source: Nielsen

Overall, 206 million Americans were active online in June 2013. Among U.S. Web users, Google was the top Web brand, attracting 161 million unique U.S. visitors to its sites during the month. On average, Americans spent more than 26 hours surfing the Web in June and visited 91 unique domains per person. Visitors to Facebook’s website spent the most time among the top 10 Web brands, averaging nearly 6.5 hours per person.

TOP 10 WEB BRANDS BY UNIQUE AUDIENCE (U.S. TOTAL)

Rank Website Unique Audience Time Spent per person (hh:mm:ss)
1 Google 160,680,000 1:53:15
2 Facebook 132,285,000 6:24:02
3 Yahoo! 127,176,000 2:10:41
4 MSN/WindowsLive/Bing 118,011,000 1:14:36
5 YouTube 112,274,000 1:38:39
6 Microsoft 80,717,000 0:44:42
7 AOL Media Network 78,340,000 1:59:20
8 Amazon 75,872,000 0:38:19
9 Wikipedia 68,564,000 0:21:05
10 Ask Search Network 62,457,000 0:11:15
Source: Nielsen