By Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen At a recent gathering for CMOs, I found myself pulled into a conversation about how marketing chiefs justify their investment in branding online. Time and again, these men and women are asked to tie those efforts back to bottom-line...
Nielsen Top 10 Education and Top 10 Careers Web Brands by Unique Audience.
Nielsen Advertising and Audiences report, - online video subscription services have made waves and viewers want entertainment options.
2013 marks a shift in online advertising continuing focus on brand advertising according to the 2013 Online Advertising Performance Outlook by Vizu and the CMO Council.
Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...
Nielsen Vice Chair Susan Whiting delivered a keynote presentation on Mobile in Media at Mobile World Congress, she examined some of the disruptions around content consumption.
Mobile Consumer: A Global Snapshot report looks at the growth in mobile advertising and the reach and receptiveness to ads on smartphones.
The Mobile Consumer: A Global Snapshot, and found that while mobile usage differs significantly by market and demographic groups around the world.