Insights

Winner Weigh In: Is Consumption Worth its Weight in GRAMMY Gold?

By David Bakula, SVP Nielsen Entertainment From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking....

U.S. Music Industry Year-End Review: 2013

From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. Today’s consumer has more access to music ever, and they’re gobbling it up any way they can through as many formats as they can. But ever-evolving technologies are changing music consumption—and in 2013, those...

Lights, Camera, Action! State of the LGBT Moviegoer

From must-see movies to purchasing popcorn, people’s preferences at the theater differ depending on who you talk to—and that includes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. According to Nielsen’s State of the LGBT Moviegoer report, this...

Parental Guidance Suggested: Movie Time is Family Fun

As kids across the country are closing the book on the winter school semester, parents have a few weeks to make the most of family time without having to worry about things like homework, strict bedtimes and early mornings. There’s only so much ice skating, tree trimming and fun in the snow to be...

Tops of 2013: Entertainment

Franchises—through sequels, prequels, and remakes—dominated the entertainment scene in 2013. This year’s three best-selling DVDs—Twilight Saga: Breaking Dawn – Part 2, Hobbit: An Unexpected Journey (part of the Lord of the Rings series), and Skyfall (part of the James Bond...

How Are We Staying Entertained Through the Holiday Season?

Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment. And as the year winds down, our consumption typically increases—whether it be...

Game On: The Most-Wanted Titles for 8th Gen Gaming Consoles

Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. New research from Nielsen looked into who’s planning to buy these 8th generation consoles and found that...