Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough results in innovation.
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
The Cambridge Group - The Generosity Strategies That Help Companies Grow - some skepticism remains about generosity as a growth strategy.
According to Nielsen’s Global Survey of New Products Sentiment, new product innovation is growing outside of developed markets.
By Ranjeet K. Laungani, VP, Innovation Practice, Nielsen India Innovation is a key to success for any business, yet most businesses struggle to deliver on this front. Most accomplished business leaders would agree that developing the next big thing is a surefire way to drive shareholder value....
Convert a market opportunity into a distinctive product that will appeal to consumers: leverage new technology, import a benefit from other categories, or build on existing brand platforms.
Lessons in Innovation Leadership: Marten Pieters.
New findings from a Nielsen Global Survey of New Product Purchase Sentiment, which surveyed more than 29,000 online respondents from 58 countries, reveal underlying consumer sentiment toward new product innovations.