Insights

Breakthrough Innovation Report

Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough results in innovation.

Is Your Innovation Process Letting You Down?

By Ranjeet K. Laungani, VP, Innovation Practice, Nielsen India Innovation is a key to success for any business, yet most businesses struggle to deliver on this front. Most accomplished business leaders would agree that developing the next big thing is a surefire way to drive shareholder value....