A Multi-Mix Media Approach Drives New Product Awareness; Nielsen survey shows that a mix of media and word of mouth advertising garner the most success in raising consumer awareness.
The prevalence of media platforms and the ability to create integrated campaigns present additional challenges to achieving frequency control and unduplicated reach.
According to Nielsen, this year’s event didn’t disappoint viewers, as several advertisers land on this year’s top 10 best-liked Super Bowl ads lists.
While the TV industry has ascribed value to its viewing audiences for decades, today’s question is how to understand the value of social TV activity.
According to SocialGuide’s 2013 Super Bowl Advertising Report, 5.3 million people sent out 26.1 million tweets during the course of the entire game.
N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers.
How we watch and connect screens; here’s how media come together in living rooms across the U.S. to complete the Super Bowl experience.
A new Nielsen survey found that 91 percent of consumers planning to watch this Sunday’s game are also looking forward to watching the commercials.
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.