X

  • Client Login
  • Morocco
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Solutions
  • About Us

Insights

Mobile Video: It’s a Small Screen for a Growing Marketplace

Digital | 28-03-2013
Email Share

separate addresses by comma

Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where 3G/4G data service is prevalent.

BRIC (Brazil, Russia, India, China) markets, with the exception of India, boast some of the highest rates of mobile video viewing among those in Nielsen’s syndicated survey, with 39 percent of China’s mobile subscribers and 43 percent of Brazil’s viewing mobile video in a 30-day period. While smartphone owners are the minority in Japan, the market features fast 3G/4G connections, which explains why Japan has the highest penetration of mobile video viewers (46%) of these global markets.

file

The growing availability of 3G/4G data plans is also fueling a spike in video streaming through apps and mobile sites—a trend that’s more the norm these days among smartphone owners in these markets. Apps are becoming the primary way that smartphone owners in China (55%) and the U.K. (59%) watch videos on their devices. And in markets where high-speed data connections are not always available, such as India, downloaded clips—from a computer then loaded on to the smartphone—remain more prevalent for watching mobile video.

file

While mobile video viewing is increasing globally, consumers in China and Brazil are most active, as 37 percent in China view multiple videos per day, and one in three Brazilians view two or more videos per day. Nearly half of mobile video viewers in Brazil and China watch video on their device at least once a day, and two out of five users in the U.S. watch video daily on their device.

For more information about how consumers around the globe are using mobile, download The Mobile Consumer: A Global Snapshot.

Tagged:  SMARTPHONE
Email Share

separate addresses by comma

Thank you

Click on the link to download the file. If your download doesn't start right away, right click on the link below to "Save As."

Related Solutions

Related News

Related Reports

Interested in learning more?
Contact Us

Get the Nielsen Newswire Newsletter

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

X

You’re almost done! Please check your email to confirm your subscription.

In the meantime, explore our insights and reports on the latest consumer trends.

X

Something went wrong. If this is your first time subscribing, return to our signup form and try again, or contact us.

Once the form has been submitted successfully, you will receive an email requesting to confirm your subscription.

Company Info

  • About Nielsen
  • Investor Relations
  • Responsibility & Sustainability
  • Press Room
  • Leadership
  • Careers
  • Contact Us

Insights

  • News & Reports
  • News Center
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Consumer Insights
  • Creative Optimisation
  • Development and Qualification
  • Launch
  • Market Opportunity
  • Price and Promotion
  • Sales Measurements
  • Segmentation
  • Shopper

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.