Perspectives: Multicultural Shoppers Are Drug Stores' Growth Opportunity
Beyond in-store clinics and the traditional health care aisle of the store, a handful of departments should be top of mind for drug store retailers where more multicultural dollars are spent in comparison to non-Hispanic whites.
Uncommon Sense: The Multicultural Real Estate Opportunity
By mid-century, the U.S. will be a “majority minority” nation. By 2060, fewer than five in 10 will be white non-Hispanic. This level of demographic change represents a remarkable challenge for retail real estate investors, developers, advisers and retailers. It’s also a remarkable opportunity.
Read all About It: A Look at Multi-Screen News Consumption Among African-American Consumers
It’s a busy world and consumers have myriad sources to choose from as they keep up with the latest news headlines. So where’s the first place they go these days? While social media has fast become a popular destination for real-time news headlines, traditional media such as TV and online remain...
Tastemakers, Leaders and Media Lovers: Why the African-American Consumer is Important to the Entertainment Industry
African-American consumers are more relevant than ever in today’s ever-shifting entertainment market. Seventy-three percent of Whites and 67 percent of Hispanics believe that African-Americans influence mainstream culture—and viewership and listenership numbers back this up. As a result, their...
Canada’s Ethnic Minorities Represent A Major Opportunity
Canada’s consumer makeup isn’t what it used to be, and this represents a major opportunity for marketers. Today, Canada is home to 6.8 million foreign-born residents, and that shift is worth noting for any marketer interested in ways to make products and services that cater to Canada’s...
Significant, Sophisticated And Savvy: The Asian American Consumer
As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace, Asian Americans have emerged as a powerful economic force. The group’s buying behaviors and viewing patterns, however, are different and unique from the total population.
Significant, Sophisticated And Savvy: The Profile of the Asian American Shopper
With a population that continues to grow rapidly and household incomes that are 54 percent more likely than overall U.S. households to reach $100,000 or more, Asian Americans have emerged as a powerful economic force according to Nielsen’s Asian American consumer report. Capturing this...
How Latinos Celebrate Hispanic Heritage Month and Beyond
Over 52 million strong, Latinos are affecting every aspect of the national landscape—pop culture, the workforce, consumption, politics and America’s identity as a nation. And from Sept. 15 to Oct. 15, Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as...
How the Hispanic Consumer is Influencing the Entertainment Industry
It’s no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren’t asking if this demographic is affecting the nation. Rather, they’re asking how they’re affecting it. With a projected buying power of $1.5...
Nielsen TV: Home Entertainment Behavior Among Hispanics
As avid moviegoers, Hispanics are keen to stay on top of their favorite flicks and shows when they’re at home as well as when they’re on the go. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in...