Insights

How the Hispanic Consumer is Influencing the Entertainment Industry

It’s no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren’t asking if this demographic is affecting the nation. Rather, they’re asking how they’re affecting it. With a projected buying power of $1.5...

Nielsen TV: Home Entertainment Behavior Among Hispanics

As avid moviegoers, Hispanics are keen to stay on top of their favorite flicks and shows when they’re at home as well as when they’re on the go. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in...

Resilient, Receptive and Relevant

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is...

Latina Power Shift

Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.