With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is...
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017*,the importance of connecting with African-American consumers is more important than ever. As detailed in a new report published by Nielsen in collaboration with the National Newspaper Publishers...
The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.
Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
Hispanic women are gaining prominence in the U.S. and are becoming a strong influence on the mainstream economy. With 52 million in the U.S. population, Hispanics collectively have an impressive buying power of $1.2 trillion. Within the overall Hispanic demographic, however, the women are the ones...
Consumer confidence declined in four of six Middle East and Africa markets reflecting negative sentiments about personal finances and job prospects, according to findings from Nielsen.
Hispanic DMAs or designated market areas still have the largest shares of the Latino population, but new research highlights how the pace of growth is soaring in other areas.
Teens have serious purchase potential - as platforms become more pervasive increased access & connectivity will affect the consumption behaviors of teens & young adults.
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
In honor of Black History Month, Nielsen recognizes the contributions of black inventors, athletes, businesses and pioneers across several industries as well as the impact they've had on society.