Though creating a new product that not only succeeds out of the gate but also endures in the marketplace is difficult, it's not impossible. Our research, spanning 4 years and across more than 14,000 launches, shows there is a common theme that truly successful CPG innovations share.
Download this engaging webinar where you'll learn the end-to-end innovation principles that have driven $100+MM brands for organizations both big and small; as well as more about the 2013 Nielsen Breakthough Innovation winning products. We'll demonstrate how these principles can be applied in your organization, while Mike DePanfilis, VP, Shopper Marketing at The Hershey Company, will show you how Reese's balanced the perfect combination of chocolate, peanut butter, and innovation to become a breakthrough innovation leader.
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