Putting the 'I' In Retail Through Data-Driven Personalization
Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
Visit News Center >Quarter By Numbers: Q2 2018
Nielsen's Quarter by Numbers arms you with the data to understand what is going on across our regions today to identify growth opportunities for tomorrow.
Read more >The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.
Explore Now >