Putting the 'I' In Retail Through Data-Driven Personalization
Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
Visit News Center >Webinar: The Future of FMCG E-Commerce
Join Kieran and Charmi from the Nielsen Data Science team, as they share global insights and regional examples as to why some markets will accelerate in FMCG e-commerce sales while others will be slower to adopt.
Read more >The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.
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