The Impact Of Wealth Fragmentation On The Consumer Environment

The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.

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Decoding FMCG Price & Promotion Trends In KSA And UAE

This report delves into the past and current price and promotion trends, opportunities the market presents, as well as the framework and steps manufacturers and retailers can take to create optimal price and promotion strategies to win in this new market reality.

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The Science Behind What’s Next™

The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next—you’ll know.

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