Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it comes to price and promotions—and the impact of those changes on the market. It also covers recommendations on what manufacturers and retailers can do to improve market performance and operating results.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
Science and statistics allow us to measure, with a high degree of accuracy, the returns on sales driven by media channels, placements, and creative executions. And as a result, we can now precisely attribute marketing investment across media channels.
Consumer confidence showed a downward trend in Q1 2016 in some countries that are reliant on oil production. In particular, confidence in the UAE and Saudi Arabia remained above the optimism baseline, but declined from the previous quarter.
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
Despite increasingly positive perceptions toward private label around the world, this segment's growth is still nascent in many developing countries. Name-brand loyalty remains especially strong in the Asia-Pacific and Middle East/North Africa regions.
In the competitive telecom landscape, companies have several avenues they can explore to make compelling promises to customers. Often however, telecom brands look no further than the more fundamental needs of good network coverage, dependable customer experience, and reliability.
Consumer confidence in the Middle East/Africa region revved up in the third quarter, increasing in all five countries measured by Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. With an index score of 112, the United Arab Emirates had the highest confidence in the region, after an increase of three points from the second quarter.