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March 2013: Top Education & Career Sites and U.S. Web Brands
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March 2013: Top Education & Career Sites and U.S. Web Brands

March was a busy month for Internet traffic on U.S. education and career sites, which attracted more than 110 million Web surfers—about half of the Americans who were active online. Visitor traffic ranged from students preparing for college admissions tests to people searching for their next big job. Monster.com Network was the top brand in the education and careers category, attracting nearly 15 million unique U.S. visitors in March, followed closely by other job search sites like Indeed (13.8 million) and CareerBuilder Network (13.6 million). A diverse group of sites rounded out the top 10, including Family Education Network (5.9 million visitors), IBM’s Kenexa (4.8 million visitors) and U.S. Federal Student Aid (4.8 million visitors). Overall, visitors to education and career sites spent an average of 1 hour 30 minutes per person.

Top 10 Education and Careers Web Brands by Unique Audience (U.S. Total)

Brand Unique Audience
Time Per Person (HH:MM:SS)
Total education and career sites 110,294,000 1:30:59
Monster.com Network 14,906,000 0:10:21
Indeed 13,884,000 0:14:27
CareerBuilder Network 13,604,000 0:10:57
About.com Education 8,535,000 0:02:54
Beyond.com Career Network 6,779,000 0:07:44
Family Education Network 5,902,000 0:32:31
Kenexa 4,835,000 0:15:02
U.S. Federal Student Aid 4,822,000 0:19:42
Read as: Monster.com Network had 14.9 million unique U.S. visitors to its sites during March 2013.
Source: Nielsen

Looking more broadly at the top Web brands, Google topped the list by attracting nearly 171 million Americans to its sites, followed by Facebook, with 142 million unique visitors in March. Amazon saw the largest growth in visitors among the top 10 Web brands, as 6.7 million more Americans visited the site than in March 2012.

Top 10 Web Brands by Unique Audience (U.S. Total)

Brand Unique Audience
Time Per Person (HH:MM:SS)
Google 170,867,000 2:08:37
Facebook 142,147,000 6:44:00
Yahoo! 136,366,000 2:33:53
YouTube 128,708,000 2:01:30
MSN/WindowsLive/Bing 125,747,000 1:16:15
Microsoft 88,261,000 0:45:34
AOL Media Network 85,195,000 2:07:58
Amazon 83,900,000 0:35:23
Wikipedia 77,697,000 0:23:31
Ask Search Network 69,433,000 0:11:48
Read as: Google had 170.9 million unique U.S. visitors to its sites during March 2013.
Source: Nielsen.

Overall, more than 210 million Americans were active online in March, spending nearly 29 hours each surfing all corners of the Web.

Average U.S. Internet Usage for March 2013

Metrics Total
Sessions/visits per person 63
Domains visited per person 92
Web page views per person 2321
Duration of a Web page viewed 0:01:15
Online time per person 28:56:22
No. of people who went online 210,196,000
No. of people who had Internet access 277,082,529
Source: Nielsen.