Insights

Middle East/Africa Consumers Remain Bullish In Q3
Article

Middle East/Africa Consumers Remain Bullish In Q3

Consumer confidence in the Middle East/Africa region revved up in the third quarter, increasing in all five countries measured by Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. With an index score of 112, the United Arab Emirates had the highest confidence in the region, after an increase of three points from the second quarter. Confidence also increased three points in Saudi Arabia to 105, four points in Pakistan to 103, four points in Egypt to 85 and one point in South Africa to 86.

“Consumers in the United Arab Emirates continue to be bullish about future economic prospects,” said Arslan Ashraf, managing director, Nielsen. “Despite the fact that rising rents are driving inflation north and consumers are mitigating risk via savings, they are still upbeat about future job prospects.”

“In Saudi Arabia, consumer confidence is steadily heading toward a score of 112, which was last reached in 2012 before a drive to legalize the expat workforce,” said Ashraf. “The economy is gradually recovering from the challenges posed by the legalization drive for most of 2013 and the beginning of 2014. However, while confidence is expected to be bullish in the coming days, declining oil prices might pose risks.”

Regionally, quarter-on-quarter discretionary spending intentions increased 3 percentage points in the third quarter for plans to save (39%) and 1 percentage point each for investing (10%) and spending on holidays/vacations (18%). A slight pullback of 1 percentage point each was reported for spending on out-of-home entertainment (19%) and new technology products (18%). Twenty-two percent of Middle East/Africa respondents said they had no spare cash, a decline of 3 percentage points from the second quarter and the highest percentage of any region.

For a deeper look at the survey findings, view nine years of historical consumer confidence data with Nielsen’s Global Consumer Confidence Trend Tracker. The tool allows you to explore data, compare markets and see trends with just a click.

The report also discusses:

  • Global Consumer Confidence improves to 98 index points.
  • Consumers’ top concerns for the next six months and their discretionary spending intentions.
  • Regional consumer attitudes and confidence scores around the world.

For more detail and insight, download Nielsen’s Global Survey of Consumer Confidence and Spending Intentions.

About the Nielsen Global Survey

The findings in this survey are based on respondents with online access across 60 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations. In developing markets where online penetration has not reached majority potential, audiences may be younger and more affluent than the general population of that country. Additionally, survey responses are based on claimed behavior, rather than actual metered data.