Insights

Webinar: Boomers - Marketers Most Valuable Generation

In 5 years, 50 percent of the U.S. population will be 50+. Despite numbers of 80 million strong, they have been unaddressed by many marketers and advertisers since aging out of the popular 18-49 group. Why have some brands passed them by? What are others doing successfully for a group that is...

U.S. Women Control the Purse Strings

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing power varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. Fleishman-Hillard Inc. estimates that women will...

10 Things to Know About Today’s Female Consumer

Think you know a thing or two about women? They’re dynamic consumers and worth paying attention to. Here are a few reasons why. ESPN’s “NFL Regular Season” was the top cable TV program among American women age 21-24 in November 2012. Eighty-nine percent of women in developing countries have...