Music is the universal language that fans speak fluently. In fact, a recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend...
Game consoles aren’t just for gaming anymore. In fact, seventh-generation game consoles (e.g., PS3, Wii, Xbox 360) continue to gain traction as devices for watching video as well. For the third year in a row, Americans in 2012 spent more of their overall console time streaming video. According to...
This year’s Academy Awards ceremony was a big media hit and the flurry of opinions on everything Oscar-related helped drive TV viewership, social media buzz and music sales.
As the Academy Awards prepare to pay tribute to British Secret Service agent 007 and the James Bond franchise this Sunday, Nielsen looked at the most popular music titles & most popular disc sales.
According to Nielsen NRG’s 2012 American Moviegoing report, 61 percent of U.S. moviegoers indicated that action/adventure movies are the ones they like to see the most in theaters.
To get a sense of which players have the most game—both on and off the court—a recent Nielsen and E-Poll N-Score study took a look at the most exciting active NBA players.
With the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time; mobile moviegoers are the biggest move enthusiasts.
New research from Nielsen compares digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before.
Annual moviegoer trends; Nielsen National Research Group’s 2012 American Moviegoing report.
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.