Featured Insights
Webinar: Future Opportunities in FMCG E-commerce
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Six Factors Driving Consumers’ Quest For Convenience
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
Webinar: The Quest for Convenience
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Webinar: How to Launch More Incremental Innovations
In this webinar, we highlight our collective learning and wisdom on 'How to Launch More Incremental Innovations'. Showcasing examples from local markets in multiple regions, we present local factors that play out in favour of incremental growth and also hotspots where failure risks lie.
What’s Next in Tech in the Middle East and Africa?
The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development.
Nielsen TV: Product Innovation and Jobs Theory
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.
New Product Pioneers: Finding Early Adopters in Unexpected Areas
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
New Product Innovation: The Why Behind The Try
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect...
How Connected Cars Are Driving Consumers Into Auto Showrooms
Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in five drivers aware of connected cars is already driving a high-tech vehicle. And as car manufacturers continue to introduce new tech at showcases like the recent International Consumer...
Continuous Innovation: The Key To Retail Success
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.
Continual Innovation: The Key to Stand Out and Win in Retail
The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused...
Overcoming a “Can’t Do” Innovation Culture
When it comes to innovation, one of the biggest hindrances a company can face is actually its own mindset. While it’s immensely challenging to develop and deliver innovative products and services in today’s world, it’s impossible to do so if a company actually believes it’s not capable of...
Lessons in Innovation Leadership: Sanjiv Kakkar
We are proud to continue our Lessons in Innovation Leadership series. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. Interviews feature the innovators’ experiences and cover key lessons concerning what worked, what didn’t...