You may be wondering: How does social media advertising fit into the larger advertising ecosystem? How are consumers engaging with social media? The proliferation of social TV? The second screen experience? With our eyes and your foresight, learn about trends in video, digital and social media to...
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.
According to Nielsen, in the US the Super Bowl is consistently among the most-watched television events each year.
The advertising world produces over 3 million direct response ad spots per year; given the real-time nature of direct response advertising, agencies and advertisers need to know if, when and where their spots air as quickly as possible.
Nielsen presents State of the Union audience ratings for February 12, 2013.
The Rise of Paid Social Ads: Completing the Integrated Ad Approach; amid the flourishing social media environment, marketers are viewing paid social media advertising as part of their marketing tool kits.
A Multi-Mix Media Approach Drives New Product Awareness; Nielsen survey shows that a mix of media and word of mouth advertising garner the most success in raising consumer awareness.
The prevalence of media platforms and the ability to create integrated campaigns present additional challenges to achieving frequency control and unduplicated reach.
While the TV industry has ascribed value to its viewing audiences for decades, today’s question is how to understand the value of social TV activity.
According to SocialGuide’s 2013 Super Bowl Advertising Report, 5.3 million people sent out 26.1 million tweets during the course of the entire game.