Insights

The Power of Pies as an Everyday Dessert

Most U.S. consumers don’t start thinking about pies until the winter holidays approach, but now is the time when the retail food industry strategizes about which pies and promotions will serve up the most valuable pie sales in November and December. Seasonal trends aside, pies from the fresh...

Webinar: Finding the Win Win in Promotional Spend

Managing and optimizing trade promotions is a constant challenge. Big investments, wasted promotional dollars and missed growth opportunities create a real pain point for both CPG marketers and their retail partners. Nielsen has developed a new framework to address these issues by understanding the...

Webinar: What’s In Store? Think Small for Big Results

As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds want to know how to grow their business in a changing and often tumultuous economic climate. In this period of uncertainty, one thing has become clear: it is time to think small. Through a...