No Crystal Ball Required: What Data Tells Us About the Future of Esports
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
While The Industry Waits For Perfection, Monetizable Metrics Wait For No One
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
How Valuable are Sponsorship Deals and Brand Activations When Applying for Esports Franchise League Slots?
When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.
Driving Social Change and Awareness Through Para-Sports
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first...
Binge Bunch: Two-Thirds of Global VOD Viewers Say They Watch Multiple Episodes in a Single Sitting
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be...
Video on Demand
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising
Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers...
U.S. Home Entertainment Industry Year-End Review
2013 was a solid year for the home entertainment industry, as consumer spending across all home entertainment platforms increased by nearly 1 percent—the second straight year of growth in consumer spending on home entertainment.
Feelin’ the Love: A Look at Romantic Songs, Books and Comedies
Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14. Even though love is in the air, it may not be...