Winning in the wake of COVID-19 in Morocco. A review of what happened and how to win in the future.
Like many around the world, consumers in Africa and the Middle East have had to limit their shopping in supermarkets and grocery stores due to lockdowns and living restrictions, but for many, this is easier said than done. With massive traditional and informal trade outlets, and limited or...
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
On average, 84% of women in AME say they are responsible for household chores and food prep. AME women are also significantly more likely to take on the primary caretaking role for others, including children and the elderly.
In this webinar, we highlight our collective learning and wisdom on 'How to Launch More Incremental Innovations'. Showcasing examples from local markets in multiple regions, we present local factors that play out in favour of incremental growth and also hotspots where failure risks lie.
Science and statistics allow us to measure, with a high degree of accuracy, the returns on sales driven by media channels, placements, and creative executions. And as a result, we can now precisely attribute marketing investment across media channels.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Consumer confidence showed a downward trend in Q1 2016 in some countries that are reliant on oil production. In particular, confidence in the UAE and Saudi Arabia remained above the optimism baseline, but declined from the previous quarter.
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.