Insights

Webinar: How to Launch More Incremental Innovations

In this webinar, we highlight our collective learning and wisdom on 'How to Launch More Incremental Innovations'. Showcasing examples from local markets in multiple regions, we present local factors that play out in favour of incremental growth and also hotspots where failure risks lie.

Get The Most Out of Your Marketing Investment

Science and statistics allow us to measure, with a high degree of accuracy, the returns on sales driven by media channels, placements, and creative executions. And as a result, we can now precisely attribute marketing investment across media channels.

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

The Telecom Industry at Its Best

In the competitive telecom landscape, companies have several avenues they can explore to make compelling promises to customers. Often however, telecom brands look no further than the more fundamental needs of good network coverage, dependable customer experience, and reliability.

Middle East/Africa Consumers Remain Bullish In Q3

Consumer confidence in the Middle East/Africa region revved up in the third quarter, increasing in all five countries measured by Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. With an index score of 112, the United Arab Emirates had the highest confidence in the region,...