Newswire | Tweets, Spots and Carrot Sticks: the Modern Super Bowl | Nielsen
A new Nielsen survey found that 91 percent of consumers planning to watch this Sunday’s game are also looking forward to watching the commercials.
Newswire | Marketability of Armstrong, Te’o is No Match for Scandal | Nielsen
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Newswire | The Super Bowl: The Most Expensive 30 Seconds on TV | Nielsen
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Newswire | Sports on the Go | Nielsen
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.