Insights

Live TV + Social Media = Engaged Viewers

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.

The Total Audience Report: Q4 2014

Consumers' time and attention around media is fragmenting. While the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth. And measurement will hold a key to enabling true understanding of audiences'...

Uncommon Sense: The Appification of TV

For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."

Local Watch: Where You Live and its Impact On Your Choices

Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into...

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...

Tasting Table: Video-On-Demand Viewers Order From the Menu

It’s no secret: consumers like choices. These days, consumers have options to view content in a variety of ways, from streaming on a mobile phone to watching Video-On-Demand (VOD). And as VOD continues to take an increasing slice of the TV pie, a new Nielsen study found that marketers can take...