Insights

Tops of 2013: TV and Social Media

Over the last few years, premiere sports and special events have dominated Nielsen’s top telecasts list, and the list in 2013 was no different. What’s more, football programming nearly swept the top 10 telecast list in 2013, solidifying a growing reputation that the sport is fast becoming...

Local Television In 2018: News Less Linear, More On The Go

The local news hour is coming to a screen near you, even the one in your pocket, throughout the day. Over the next five years, TV stations will produce fewer hours of news for their linear, broadcast channels, while increasing focus on mobile platforms for news delivery, allowing consumers...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...