Featured Insights
Think You Know ASEAN? Think Again!
While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.
Q2 2016 Consumer Confidence Report
Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.
Q4 2015 Consumer Confidence Report
Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Europe was the only region to show consistent confidence improvements throughout the year across all three indicators (job prospects,...
What’s Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Multiplying Mobile: How Multicultural Consumers are Leading Smartphone Adoption
Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for their new handsets. Multicultural consumers have led the growth in...
How Smartphones are Changing Consumers’ Daily Routines Around the Globe
Smartphones are beginning to transform how we engage in our everyday lives. Only a few years ago, they were still the minority of mobile phones around the globe, but already they’re beginning to transform how we engage in our everyday lives. Today, they have a much more dominant presence. Not...
Shopping Lists: How Mobile Helps Consumers Tick All The Boxes
Mobile shopping is gaining momentum among U.S. consumers, as more than four in five (87%) smartphone and tablet owners say they use these devices for shopping activities, up 8 percentage points from 2012. With smartphones already in almost two-thirds of American’s hands and tablets continuing to...
The U.S. Digital Consumer Report
The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. And these changes are contributing to the media revolution and...
What’s Empowering the New Digital Consumer?
Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...
There is No One-Size-Fits-All Strategy in e-Commerce
As futuristic as it may once have sounded, having drones fly through the sky and deliver packaged groceries and other items to consumers’ doorsteps isn’t too far off in the future. Amazon.com is already hard at work on making this a reality, investing heavily in this technology to make same-day...
Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report
There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...
Emerging Markets at the Intersection of Technology and the Middle Class
Consumers are more connected than ever, and it seems like new technology is emerging almost daily. Over the past decade, innovations have changed consumers’ behaviors and, consequently, retailers’ responses to their needs. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of...
Recipe for Success: 86 Million Americans Visited Food and Cooking Websites
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites. Scripps Networks’ websites, which includes Food Network and Food.com, were among the top online brands in the food and...